Mercedes-Benz
Multi-Brand Universe
2024
In-store visual animations developed for Mercedes-Benz, AMG, and Mercedes-Maybach retail environments, each crafted to amplify the distinct design DNA of its sub-brand.
Utilizing flame-gloss chrome for Mercedes-Benz, dynamic carbon line motifs for AMG, and liquid rose gold textures for Maybach, these visuals translate signature material qualities into expressive motion.
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Rimowa
Rimowa Design Prize
2023
3D animation interpreting the Rimowa Design Prize logo, designed by Zak Group, for a collaboration with 15 design universities. The animation deconstructs and reconfigures the logo’s elements to express the iterative nature of design thinking and creative exploration.
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Mercedes-Benz
Automotive Look Development
2024R&D exploring a future-facing design language for Mercedes-Benz vehicles. Developed alongside the Big in Tech campaign, the work focuses on lighting, material expression, and form-driven identity prior to production constraints.
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A3 Festival
Sensoral Enlightenment and a Speculative Device
2024
Design and animation for the festival's launch TVC and social media campaign. Based on their triangular branding I have developed speculative "A3 Amulet" designed to embody the harmony between audio, visual, and spatial experiences.
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Apple
MacBook Pro (M4 Launch)
2025High-impact animation created for the global launch of the MacBook Pro with M4 chip, featuring an abstract grwoing plant bursting through an ice surface with dynamic, high-energy motion. The sequence was designed to embody the device’s transformative processing power and performance head-on.
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Away
Travel Essentials
2024A suite of videos developed to spotlight Away’s Travel Essentials — from premium luggage to thoughtfully designed accessories — through a refined, minimalist visual language.
Each film frames product capabilities and material details with an emphasis on clarity and purpose.
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Daniel
Schnitterbaum
Creative Director — leading projects for image and film.
I translate brand ambition into clear concepts and visual direction for high-end imagery – carrying it through production with rigor and control.
After eight years as co-founder and Managing Creative Director of bus.group, I now work independently—partnering with agencies, studios, or internal teams.
Studio / Contact
Studio Schnitterbaum
Reichenberger Str. 121
10999 Berlin
+49 177 488 96 78
daniel@schnitterbaum.com
LinkedIn
Services I
Visual Direction
Leading image and film projects from concept through execution.
– Campaign imagery
– Motion systems
Services II
Identity & Visual Systems
Defining visual logic that translates brand intent into scalable image systems.
– Visual explorations
– Identity motion treatments
– System guidelines
Services III
Embedded Creative Leadership
Supporting internal teams during moments of change, growth, or transformation.
– Project-based collaboration
– Interim or part-time integration
– Strategic production alignment
Over the last 15 years,
I have led projects
for
global pioneers and
cultural leaders:Apple
Silicon M4
2024
Renault
R5VOLUTION Campaign (Global)
2024
Lancôme
L’Absolu Rouge Beauty
2024
Maison Margiela
MM6 x Timex T80
2024
Swatch
Break Free Campaign
2024
A3
Festival
Identity & Launch Campaign
2024
Mercedes-Benz
Retail Universe
2024
Mercedes-Benz
"Big in Tech" Campaign
2023
Cartier
Watches & Wonders
2023
Rimowa
Design Prize
2023
Rimowa
Global Social Campaigns
2023
Anne Imhof
"EMO" Exhibition Visuals
2023
Sotheby’s
Bucherer x Sotheby’s Zurich
2023
Mercedes-Maybach
Atelier Shanghai
2022
Maison Margiela
x Reebok
Zig CR Launch
2022
Porsche
Crest Rebrand
2024
Porsche
Panamera Atmosphere
2022
Post Malone
"Twelve Carat Toothache" Visuals
2022
Dell
XPS 13 Plus Product Film
2022
Joopiter by Pharell
"Son of a Pharaoh" Launch
2022
Cartier
Culture of Design
2018–2022
Babor
Precious Collection
2021
Babor
Reversive & Sea Creation
2020
Balenciaga
3D Collections & Chainmail
2018–2020
Balenciaga
Triple S Launch
2017
Teaching & Talks
Forward Festival
Speaker: "Innovation and Creativity in Digital Art"
Berlin / Amsterdam 2024
Bauhaus University Weimar Symposium & Lecture: "Metaphysical Sightseeing" Weimar
2023
University of the Arts Berlin (UdK) Guest Lecture: "Pragmatic Mythology" Berlin
2022
Places of Rural Practice
Co-initiator, Workshop Series
2021 – 2022
Press
Forward Festival Magazine
"Inside the minds behind bus.group" Interview
2024
It's Nice That
"Beautiful and playful editorial designs" Feature
2019
Notes on Architecture
Contributor Publication Series
2019 – 2021
Last Updated 31.01.26
Cartier
Culture of Design
2018–2022An impactful long-term campaign consisting of 13 films that sculpturally stage seven Cartier masterpieces. Precise robotic camera movements zoom in on intricate textures before revealing the full elegance of pieces.
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Porsche
Crest (Rebrand Launch)
2023Precision CGI development and animation for the refreshed Porsche brand crest, created in partnership with MetaDesign (Berlin).
The work translates the tactile craftsmanship and material presence of the iconic mark into a digital context, reinforcing its stature as a symbol of engineering and design excellence.
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Cartier
Watches & Wonders
2024Showcase film for 20+ Cartier watches across eight distinct worlds, each crafted as a boundless environment that embodies its collection’s identity.
The film guides viewers through a journey of light, space, and materiality that transcends physical constraints while honoring Cartier’s precision and heritage.
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Mercedes-Benz
Big in Tech
Campaign films staging unique technological innovations like MBUX, LED, and Burmester sound through abstract visual analogies. Each film offers a distinct interpretation, such as fluid cloudscapes for voice recognition.
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Lancôme
L’Absolu Rouge Beauty
2024High-end visualization of the L'Absolu Rouge Drama Matte series, focusing on luxurious textures and vibrant colors. The video aims to embody the elegance of Lancome through precise macro-imagery.
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Sanofi
Identity Motion Treatment
2024Logo motion treatment developed in collaboration with the FutureBrand (Paris) design team to bring Sanofi’s reimagined corporate logo into calibrated kinetic form. The animation gives the mark a contemporary presence while respecting the purpose and clarity established in the overarching brand renewal.
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Maison Margiela x Timex
T80 Collaboration
2025A series of short films and visual assets reinterpreting the iconic Timex T80 through the Maison Margiela lens. The visual treatment is anchored in the watch’s two-tone digital display and its characteristic illumination, using contrast and glow as primary compositional drivers across motion and form.
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